Morrison's in search for new local food suppliers

Morrisons has said it aims to recruit more than 200 new suppliers from across England, Scotland and Wales in the first year of a new drive, titled The Nation's Local Foodmakers.

Image: bilbobagweed (CC BY 2.0)
Image: bilbobagweed (CC BY 2.0)

The retailer is inviting foodmakers to pitch for their place in its supermarkets via a series of 12 regional events starting in Yorkshire on 14 March, and will also use the local knowledge and expertise of Women’s Institutes to source the best suppliers in their area.

It says the search will lead to customers being able to buy more food grown, made, picked or packaged within 30-60 miles of their local store,

The moves comes on the back of new research from Morrisons showing that two-thirds of UK shoppers stating would prefer to buy British.

Morrisons chairman Andy Higginson said: "Our customers tell us they want to see more food that is made just down the road from their own communities and that’s why we are looking for the next generation of British and local foodmakers to serve our 12 million customers.

"We want small UK food suppliers to become bigger ones – the Innocent Smoothies of tomorrow – and we also want to give our customers the option of more food that meets their local food tastes."

Suppliers will be asked to apply through a new website www.morrisons.com/local.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is a post-Brexit seasonal worker scheme now impossible?

Is a post-Brexit seasonal worker scheme now impossible?

The UK fresh-produce sector has reacted with dismay at the latest developments in the ongoing debate, largely conducted out of public view, on whether UK horticulture will still have access to seasonal migrant workers when the UK leaves the EU in 18 months' time.

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, a new report argues.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon