The campaign aims to provide the press and consumers with newsworthy inspiration about garden plants, showing consumers the beneficial effects of having plants around them and encouraging them to buy more.
The Garden Plant of the Month offers the trade and sales outlets a programme to link up with throughout the year.
The list of plants has been produced in collaboration with the product specialists at Royal FloraHolland. In making the selection, particular attention is paid to what garden plants are of interest to consumers/media at what time, and whether they are sufficiently in keeping with the zeitgeist.
The Garden Plants of the Month for 2017: