A bee symbol on welcome signs to the area indicate the work the council is doing to encourage pollinating insects and to acknowledge the recently introduced Welsh Pollinator Action Plan.
The displays of Euroflor urban flower seed mixes Tenor and Classic (perennial and annual) on roundabouts and roadsides have attracted hundreds of letters of praise from the public, says Nigel Leaworthy, operations manager for landscape and grounds maintenance, who added: "We have been overwhelmed by the positive comments from the public, from other councils and from the media."We identified strategic locations where urban flower mixes would look best – roundabouts, housing estates, trunk roads and motorways –and determined that flower mixes would do away with 85 per cent of our annual bedding," he says.
"We have also made adjustments within our highway verge mowing regimes and have sown Yellow Rattle seed throughout various areas of highway verges to encourage growth of native grasses.
"Even though we started our Euroflor sowing quite late this year, in February, the results have been fantastic. Our colleagues from the Countryside Unit, Monmouthshire Bees for Development, Bee Friendly Monmouthshire and Monmouthshire Meadows, plus members of the public, have noted the increase of pollinators within these floral sites."
Other locations where the mixes are proving successful are Aneurin Bevin Health Trust hospitals, county police headquarters and Monmouth Housing Association – which council ground maintenance staff look after, providing two thirds of council income.
Around 70 local authority staff look after grounds maintenance. A third of the council’s income comes from managing roadsides and motorway verges for the highways authorities.
Monmouthshire has also received a "Thumbs up for Monmouthshire" from BBC’s Countryfile.
Howard Wood, Euroflor consultant for seed suppliers Rigby Taylor, says: "We are delighted that Nigel and his team have had such great results. It is very rewarding to get such great public feedback."