Mixed fortunes for consumer gardening magazines as some see issue sales fall while others grow

Sales of Britain's best-selling consumer gardening magazine, BBC Gardeners World, dropped between January and June this year compared to the same period last year, new ABC figures reveal.

The January edition of Gardeners World
The January edition of Gardeners World

The statistics from the Audit Bureau of Circulations, show the title, published by Immediate Media Company Limited under licence from BBC Worldwide, still rules the roost, in the consumer garden media category with a total of 219,222, audited sales. However this represents  a drop of 7.75 per cent or 18,428 since January to June 2013.

Digital readers, at 2,133, have more than doubled since last year.

Weekly title Amateur Gardening, published by IPC Media, saw a drop of 4.15 per cent, to 34,769. It too saw growth of interest in its digital edition, from 101 to 174.

However other magazines saw an uplift on 2013. EMAP title Garden News sold 3,588 new copies per issue on average – a rise of nearly 11 per cent to 37,048.

Gardens Illustrated, also published by Immediate Media Company, saw an increase of five per cent or 1,753 audited copy sales to 36,873 and Garden Answers, also published by EMAP, saw a rise of 14 per cent to 20,771 .

The biggest read gardening magazine remains The Garden, which is sent to RHS members. It has seen an increase in readership of 10,395 to 381,153, a rise of 2.8 per cent, which indicates that RHS membership is also rising.


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