Merchandising concept boosts shed sales

A merchandising concept from manufacturer and distributor of garden timber products Forest has helped retailers sell its products.

Take me to the Till Squircle stand
Take me to the Till Squircle stand

Take Me to The Till (TMTTT), a 2014 GIMA award winner, has been helping retailers to sell its range of sheds, summerhouses, pergolas, arches and arbours, without dedicating extra space on the shop floor since 2013.

The display is designed to make the shopping experience more convenient for consumers by providing them with a tangible product to take to the check-out for quick self-service and easy purchase.

Some retailers which have taken TMTTT instore are reporting a 300 per cent increase in sales of the home delivered range merchandised on the display unit, according to Forest.

Boosting TMTTT during the 2015 season, Forest added a number of design updates and display additions. The latest updates to hit stores include high-level directional POS, new signage for the ‘Squircle’ display unit which helps customers to locate the unit in-store, and promotional ‘wobblers’ that help retailers to clearly communicate seasonal special offers and RRPs.

Additionally, Forest also introduced two-part order pads, enabling those retailers without access to automated order systems to also benefit from access to Forest’s product portfolio.

Currently Forest offers two TMTTT merchandising displays, both of which feature supporting cards which include product information, lifestyle imagery, dimensions and line drawings.  

The first design, a moveable merchandiser, is built around a lightweight tubular metal frame on wheels, and can be easily placed in main thoroughfares, against shop walls or free standing.  The second design is known as the ‘Squircle’, and was described at its launch in 2014 as a ‘complete game changer’ due to its tiny 65cm2 footprint which can be manoeuvred around the store to maximise a significant profit per square metre.

John Gomersall, Forest Garden’s sales and marketing director said: "Since its launch Take Me To The Till has been praised by retailers for the ease in which it allows them to offer a greater selection of our products without having to dedicate large amounts of precious floorspace or storage onsite. More than this, the displays also help to empower the customers, enabling them to make informed buying decisions which gives them the confidence to make the purchase in store. 

"Recent feedback from our retail customers has been incredibly positive. To hear that our units are helping to increase sales of sheds and larger products such as summerhouses and pergolas by as much as 300% is testament to their role as the ‘silent salesperson’. We are not however resting on our laurels and are currently looking at even more ways to update and improve TMTTT, including adding our latest product additions to the mix."

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