The "place-making project" for Medway Council aims to improve the sense of arrival into Chatham town centre by prioritising pedestrians and cyclists and improving key routes.
LDA Design will look at streamlining pedestrian flows between the town's station, the centre and the waterfront and bringing unused spaces to life.
A contemporary design will include new lighting and high-quality paving and create clear orientation points along key routes, drawing on the town’s strong maritime history.
Landscape architects will focus on public realm at areas including the level drop at St John’s Church, the high street junction, and Military Road.
Work is expected to start in January 2017 with completion projected for March 2018 and the Local Growth Fund awarded £4m to Medway Council for the project.
LDA Design project consultant Jennifer Corlett said: "Creating clear connections and allocating space to pedestrians transforms spaces into places that people are encouraged to inhabit and enjoy.
"We hope the creation of attractive, functional spaces will help to stimulate a night-time economy and encourage a more diverse and attractive town centre."
Councillor Rodney Chambers said: "This is part of our ambitious 20-year regeneration plan that will see Chatham emerge as the city centre of Medway."