Measure performance to increase profits, consultant urges

HTA Catering Business Improvement Scheme (CBIS) consultant Neville Stein told conference delegates that garden centre caterers must measure their performance in five key ways to improve profits.

Stein's advice includes to:

  • - measure gross profit - sales minus cost of sales;
  • - measure your average transaction value (ATV) and motivate your staff - try to incentivise them and improve your ATV;
  • - measure your proportion of waste and cut it;
  • - measure your wages as a percentage of sales;
  • - measure sales per employee.


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