Marshalls launches carbon footprint data for its products

Marshalls PLC has attempted to show its environmentally friendly credentials by issuing official data on the carbon footprint for every item in its domestic product range.

The paving and stone supplier is hoping the move will help it attract the increasing number of environmentally conscious consumers.

Marshalls' domestic range currently has 503 products. The data, for example, reveals that imported natural sandstone has a carbon footprint of 28kg per square metre. By comparison, York stone has a footprint of 17kg of CO2 and Saxon paving has a footprint of 14kg.

The move follows the publication by Marshalls of its Halt the Greenwash guide, in which it produced to increase awareness of false eco and ethical pledges.

The carbon footprint data is a result of 18 months' work with the Carbon Trust.

Marshalls claims that this is the first time that a landscaping supplier has issued this sort of product data.

Marshalls group marketing director Chris Harrop said: "We wanted to show that our products were sourced and supplied responsibly."

Harrop said that the figures showed that Marshalls was more carbon efficient than many of the firm's rivals. Harrop added that, when it came to laying a driveway, a difference of 4kg per square metre could represent a waste of 240kg of carbon - the equivalent of driving a family car 800 miles.

Chief executive of the Carbon Trust Tom Delay praised Marshalls for using the international PAS 2050 method of footprinting all its products. "Marshalls has shown leadership in tackling the issue of climate change," he said.

Marshalls' is now beginning the process of labelling all its products.

To use Marshalls' carbon footprint calculator, click here.


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