Marshalls has produced the guide, called Halt the Greenwash to increase awareness of false eco and ethical pledges.
Marshalls carried out an online survey with 36 garden designers, which revealed that
97% pfelt that the landscaping industry does not communicate very well with designers about sustainability issues.
All of the garden designers thought that greenwashing existed and said consumers should be given more information about how products are sourced.
The most common claims that the designers had come across included:
- Ethical sourcing of products
- Low carbon footprints
- No child labour
- Responsible supply chain management.
In the Halt the Greenwash booklet, Marshalls explores the issues of false eco claims and offers the following advice on how to avoid being greenwashed:
- Look for clear product information on sourcing and environmental impact
- Ensure rigorous and accountable standards
- Check for independently verified labelling
- Look for membership of stakeholder organisations
- Ask about compliance to codes such as PAS2050 and the ETI Base Code