Marks & Spencer technologist says salads are big sellers

Salad may not be the first thing that comes to mind when considering Marks & Spencer's most iconic products, senior technologist Hugh Mowatt said during a speech to the BLSA conference - but it actually outsells the chain's sandwiches.

"Salads are a really big part of the business. They are more important than sandwiches - and fresh produce is more important than children's products," said Mowatt. Mowatt had a positive message for the audience in the face of the economic downturn. "We're not selling cars - everyone has to eat every day." Meanwhile, he added that awareness of healthy eating is high. "We should be thinking about how we can get (people) to buy salad in winter."

Finally, he told delegates that summer 2009 simply could not be as bad as 2008. He said Marks & Spencer was "sticking to its guns" in the face of the downturn, especially on quality, while looking at opportunities. "Changing times brings opportunity to those with the best response."


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