Meeting Fruit and Vegetable Targets, a report from Dublin-based Research & Markets, shows 49 per cent of European and US consumers place a high importance on eating fresh produce as part of a healthy diet. Despite this, it shows many consumer diets are still not meeting recommended intake, creating a strong market opportunity for enhanced products, such as the successful growth of "superfruits".
Research & Markets senior manager Rachel Thompson said: "Encouraging consumers to increase their intake of fruit and vegetables is a worldwide issue. The benefits are becoming more apparent to nutrition-conscious shoppers, who are adjusting their eating habits accordingly. The report identifies the implications for both produce and packaged goods players."
- For more information, see www.researchandmarkets.com.