Market report suggests slow growth for DIY market this year

New research covering B&Q, Wickes, Screwfix, Homebase/Bunnings, Wilko, B&M and Amazon predicts Lightside DIY will grow 0.3% in 2017.

Analysts HTF say sluggish growth, a lower rate than that of the total DIY market, was due to a decline in housing transactions, and a resultant lack of demand for minor DIY repairs connected with moving home.

In addition, consumer confidence is also low versus 2016, said the authors of the report, 'Lightside DIY 2017'.

B&Q, the largest lightside DIY retailer saw its market share decline, primarily due to the closure of 65 stores and competitor pressure.

Key findings:

- It is likely that the growing threat of Amazon, the store expansion plans of B&M and the rollout of the Bunnings store concept across the Homebase estate will lead to an even more competitive DIY marketplace to 2022.

- 70.4% of lightside DIY consumers undertook some form of research before buying.

- 77.6% of shoppers spend less than an hour researching a lightside purchase, indicating how importanit is for retailers to carry a wide range of stock to facilitate research in-store.

- The volume demand for adhesives including wood and superglue is set to remain steady as consumers increasingly 'make do and mend' and perform minor household repairs themselves.

- Upgrade your free trial to WhaTech Pro to remove advertising -

As the housing market picks up and consumer confidence improves, lightside DIY will grow at a faster rate. However, due to the depreciation of sterling the majority of category growth will be inflationary.

What is included in the report -

- The key issues

- Market, retailer and consumer headlines

- Market sizes and predictions for growth

- In-depth profiles of the key retailers

- Retailer usage and conversion rates

- Background on lightside DIY shoppers and the priorities and views of the group such as DIY skill level, DIY activities undertaken in the past year and frequency of lightside DIY purchases

- Average spend at a product category level

- Channel usage splits and five-year forecasts

Scope

- B&Q is the largest lightside DIY retailer. However, B&Q's share has declined, primarily due to the closure of 65 stores and competitor pressure.

- It is likely that the growing threat of Amazon, the store expansion plans of B&M and the rollout of the Bunnings store concept across the Homebase estate will lead to an even more competitive DIY marketplace to 2022.

- The largest category by market size is fixings.

- 70.4% of lightside DIY consumers undertook some form of research before buying.

- 77.6% of shoppers spend less than an hour researching a lightside purchase, indicating how important it is for retailers to carry a wide range of stock to facilitate research in-store.

- The volume demand for adhesives including wood and superglue is set to remain steady as consumers increasingly 'make do and mend' and perform minor household repairs themselves.

Reasons to access

- Utilise our five-year market size and growth forecasts to 2022 for the total market, individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.

- Identify the major retailers in the lightside DIY market, market shares 2015-2017 and future performance prospects.

- Utilise our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and provide a strategic advantage.

- Recognise which consumers to target and how to drive spend from them by utilising our shopper penetration data and understanding what influences their retailer selection and spending motivations.

- Understand how the online channel will impact upon lightside DIY by using our online penetration and expenditure forecasts and analysis on channels and online fulfilment.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre and nursery experiences: the next big trend in 2018?

Garden centre and nursery experiences: the next big trend in 2018?

Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

What benefits can buying an extra garden centre bring to retail owners?

What benefits can buying an extra garden centre bring to retail owners?

More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles