Majestic Trees prepared for upturn following expansion

Expansion works worth more than £450,000 are almost complete at Majestic Trees' Hertfordshire headquarters, as the company prepares for the upturn.

The two-year project involved the development of 2.6ha of land, including extensive grading works to increase the company's growing area and to create demonstration gardens for customers along with a new reservoir.

Work began shortly before the economic crash in 2008, following an annual sales increase of 38 per cent. According to marketing and business development manager Christina Glynn Jones, it readies them for a return to growth when the upturn comes.

"Realistically in this market I think we are very lucky to still be stable and holding our own," she said. "We haven't continued to grow with the recession but we have been able to sustain ourselves and we have used the time to make ourselves ready for the upturn."

Managing director Steve McCurdy added: "This significant improvement gives Majestic Trees more room to grow additional stock and allows for wider rows for customers to view the stock."

The company has developed two new demonstration areas to inspire customers, including a front garden-style display and a reservoir planted with native trees.

The garden display, called Planning for Planting, guides customers through the complete planting process with information displayed alongside a series of five trees of increasing size.

There are also plans for a third demonstration area that will take the form of a town house garden, for which planning permission has not yet been granted.

Jones added: "It's all about helping educate customers in and outside the trade about what is involved when you plant a tree. We have tried really hard to have excellent service. With trees, particularly mature trees, it's a big investment for the customer and you can't just buy something off the shelf. You need that personal customer service and to take the mystery out of the process."

The company will also launch a new and expanded range of instant hedging this autumn. Horticulture sales adviser Andy Miles said there would be 15 varieties in 35-litre to 200-litre containers, with approximately 2,200 units available.


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