Mail-order firm You Garden thrives despite launch in 'eye of the storm'

Peter McDermott, owner of mail-order plant retailer You Garden, says his new company has survived despite launching "in the eye of the storm" in December 2011.

McDermott left Lead the Good Life in April 2011 after selling the gardening shopping channel, mail-order and internet company that also trades under the name Garden Bargains to Ideal Shopping Direct, an independent TV and online shopping business, for an initial £5m in January 2010.

After gardening leave, he launched You Garden, which mainly runs on-page adverts for specimen plants. He said results were "broadly in line" with his expectations, despite poor weather.

He stands to turnover in excess of £300,000 selling 18,000 Olympic bouquet cut flower rose bushes at £20 from Chessum/Schreurs.

McDermott predicted 2013 will be "a cautious year because everyone's had a stinker in 2012, but demand will be better as long as there's fair weather".

He said pent-up demand could kick in as early as autumn and grow your own and Mediterranean big-impact plants will be important. Customers buying "fewer, better plants is a trend that will continue into 2013 - not 100 or 250 but two or three dozen".

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

Why are small garden centre groups expanding?

Why are small garden centre groups expanding?

After Coolings bought a third site in Kent this October, what is driving garden centres to add extra locations to their offer?

Should garden centres try and appeal more to older people?

Should garden centres try and appeal more to older people?

Garden centres may be better off looking towards their traditional demographic than chasing young customers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles