Magazine wins business award in recognition of unified team effort

Horticulture Week dominates Haymarket Awards

Horticulture Week’s bittersweet year ended on a high note at the Haymarket Awards last week. The magazine won three awards at the London event, including Haymarket Business Magazine of the year “for outstanding editorial and commercial performance”. This year has seen the magazine undergo a redesign and relaunch, extending its coverage to meet the needs of the industry. The results have achieved outstanding commercial success, with the magazine lifting its contribution by a quarter this year. The magazine has developed significant brand extensions, with the launch of bi-monthly Garden Retail, and the contract to produce the Four Oaks Show directory. The judges praised the magazine’s outstanding performance in every area: commercially, editorially and through brand extensions. They said: “The award is a fitting tribute to Horticulture Week’s editor, Pete Weston, who died suddenly a few weeks ago. This award is for the whole team and the achievements that they have created together, but nobody can ignore the immense contribution Pete made as one of the architects of that success.” Deputy editor Amy Jenkins (pictured centre) won manager of the year, beating a field of 18 hopefuls, including HW advertising director Kal Anand, who won a commendation. HW also won promotion of the year for its work at Four Oaks. Jenkins’ award was the culmination of a year in which she was promoted to editor of Garden Retail and deputy editor of HW, where she has been features editor and then news editor in the past year. The judges were impressed with Jenkins’ role in helping translate Weston’s vision for the magazine into reality. They highlighted the maturity with which Jenkins steered the team through a year of change and development and the way she helped the team cope with their bereavement without letting any of Weston’s high standards slip when getting the magazine out. The judges said: “She has been a star throughout the year.” HW was commended in two more categories — editorial team and sales team, where the display team won the judges’ plaudits.

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