More than 470 exhibitors will take part in the Lincolnshire Agricultural Machinery Manufacturers Association (LAMMA) annual show at Newark Showground on 16-17 January.
Organisers hope to beat last year's record 28,000 visitors, who braved gale-force winds that forced early closure on the second day and caused damage to buildings.
This year, exhibitors are planning to knock pessimism on the head and keep buoyant. "There doesn't seem to be a lot of cash about at the moment," says the event's marketing director Cliff Preston. "I think people are just being cautious about investing in new machinery, but there is optimism among manufacturers and suppliers."
For a January outdoor show, the LAMMA event has become a major fixture for those looking for innovations in horticultural and agricultural machinery.
Since 1981, the show has expanded from a Lincolnshire-only event to become a national showcase for horticultural and agricultural machinery and equipment.
LAMMA chairman Tony Lighton says the policy of keeping the show affordable for small equipment manufacturers has been maintained.
"Manufacturers have been paying increased attention to the cost-effectiveness of promotional activities in recent years," he says. "In spite of industry difficulties, the LAMMA show has continued to grow at a fast pace in terms of visitor and exhibitor numbers."
Virtually all the large tractor and machinery manufacturers will take part, and many smaller exhibitors who do not routinely show their products or services on the national stage will be present.
Some of these companies will introduce new products at the show and others will show products first seen at the recent Agrotechnica show in Germany.
Competitions for new products introduced to the market since last year's show, including a special category for farmer-inventors, help to highlight the extensive amount of product innovation taking place in the industry.
A new competition sponsored by the Institution of Agricultural Engineers is being introduced. The Ivel Award will be given to the product or innovation that is judged to have the most positive impact on the environment.
The award is named after the Ivel tractor, which was invented by Dan Albone. Albone began commercial production in 1903, a full decade ahead of Henry Ford's first tractor and almost three decades ahead of the first Ferguson. Weighing far less than its US competitors, the Ivel was the first successful light internal-combustion-engined agricultural tractor to be built.
Among the launches at LAMMA 2008 will be the P55.9CS from Merlo. This heavy-duty, full-spec cab suspension lifting machine has a 140hp engine, 5.5-tonne lift capacity and 8.6m lift height. It has differential locks on both axles, air conditioning, roof wiper and rear hydraulic service line.
New Holland will launch the Range Command and Power Command tractors, which replace the TM Series. This three-model range spans a power band of 125hp to 150hp with a choice of transmissions. A 50km/h or 40km/h 19x6 Eco transmission is available in both Range Command and Power Command, and there is also a 29x12 creep speed box.
A gearshift management system includes an auto-change mode to suit conditions in the field and on the road. Innovation extends to PTO engagement - the speed of which is maintained irrespective of changes in forward speed.
On the Kuhn stand will be the company's new-generation Axis twin-disc fertiliser spreader - the Axis 40.1W - which now has an integral weigh cell system. The system enables a check to be made on the flow rate of fertiliser from the hopper and automatically opens or closes the hopper outlet aperture to maintain the required application rate.
Kuhn will also reveal a new tine coulter pneumatic seed drill. The Megant, designed for use in minimum cultivation regimes, is available in working widths from 4m to 6m in six models. It employs Kuhn's Venta seed metering system.
Simba plans to use the LAMMA show to introduce its new SL cultivator range which, the company claims, combines well-proven elements from its Solo and X-Press ranges.
These include a combination of discs, tines and press that can be arranged to cope with different soils and amounts of surface trash. Available in 4m, 5m, 6m and 7m versions, the SL cultivator has been designed to operate both as a primary cultivator and for working down previously cultivated land.
Among the exhibitors at this year's show is AF Trenchers, which will show a wide range of trenching, draining and back-filling equipment for horticulture, civil engineering and sports fields. Machines on display will include both the powerful AFT 100 and the versatile AFT 45.
The AFT 100 tractor-mounted trencher is a rugged, powerful trencher designed to fit onto the three-point linkage of 60-120hp tractors. The AFT 45 is a strong, lightweight trencher that can be used with compact tractors from 20-45hp and is useful for sports facilities.
AGCO will exhibit the latest Massey Ferguson, Fendt, Valtra and Challenger agricultural machinery in its range.
Agri-Force Recycling runs a collection and recycling service for waste, spray cans, fertiliser bags, net wrap, silage wrap, crop cover, cardboard and also hazardous waste including grease cartridges, oil filter and waste oil.
Agrihold Farm Machinery is an importer and supplier of Agrifac sugar beet harvester, Agrifac self-propelled and trailed sprayers, Amac potato equipment, potato harvesters and planters, BCMH pea/bean viners and Agrihold trailers.
Agri-tech Services supplies a range of weather-monitoring equipment. The products range from Entry Level Weather Stations to an elaborate GSM Standalone Station.
Allman Sprayers manufactures and supplies a range of equipment including agricultural tractor-mounted and trailed sprayers and horticultural trolley, barrow and handheld sprayers.
Amazone will be at LAMMA 2008 to display a range of cultivators, drills and sprayers.
AMS Bobcat is a dealer for Lincolnshire, East Yorkshire, Leicestershire and Nottinghamshire offering all Bobcat products for sale, service, repair or hire.
Brackenbury Engineering is a specialist supplier of potato and vegetable grading/handling machinery.
Bradley Refrigeration provides refrigeration, humidity control, ventilation, hydro-cooling, air-conditioning and general control for vegetable stores.
Briggs Irrigation will be displaying its range of clean-water hose-reels, pumps, booms, dirty-water RotoRainers and pumps and Tied Ridger. New products for 2008 include the JCB powered pump unit and 64m boom.
British Sugar will attend the event to show its LimeX70, a high-quality, fast-acting agricultural lime. The product neutralises soil acidity and is a source of phosphate, magnesium, and sulphur.
Burdens Distribution supplies equipment including Samon onion harvesting/topping, MVP systems, Seiger drain-jetters, Konings potato planters, Accord transplanters, Sauter front linkages, Takeuchi mini diggers, Neuson dumpers, Timberwolf chippers, Chitting sacks and Dynapal compactor plates.
Burdens Goodacres offers one point of contact for post-harvest potato and vegetable-handling equipment spares, service, sundries and machines.
E Skinns/Shelton SDS will show Shelton trenchers and a range of sports-turf drainage equipment.
Estate Machinery will exhibits its specialist orchard and inter-row grass cutting and cultivation machinery, suitable for horticultural use and applications where spraying cannot be used to control vegetation.
Everett Brothers Engineering manufactures complete carrot and parsnip washing and grading lines along with field machinery. It also imports Asa-lift vegetable harvesting machines, Wyma washers and Ferrari transplanters.
Frontier Agriculture is a grain merchant and specialist crop supplier.
Gambetti UK produces trailed, mounted and self-propelled sprayers for large-scale farming. The company uses recognised quality components and offers full UK back-up coverage.
Garford Farm Machinery will show its Garford Robocrop precision-guided hoes, Robocrop "in-row" weeder, Fitosa mounted and trailed sprayers, Matrot self-propelled sprayers, Sfoggia precision seeders and transplanters for vegetables and Unicorn precision drill.
Grimme (UK) is a leading firm in potato and root vegetable technology, and will be showing a range of planters, de-stoners, toppers, harvesters and the latest in-store and handling equipment.
Lely (UK) will show a range of mowers, mower-conditioners, spreaders and windrowers. The firm also supplies Yanmar compact tractors and mowers.
Major Equipment offers a comprehensive range of grass-cutting, slurry-handling and site equipment. The range includes toppers, flails, LPG slurry tankers, agitators and slurry injectors.
Martin Lishman supplies crop-cooling systems with automatic fan controllers and Store Vent building ventilation. It also offers an expanded range of ATV and compact sprayers.
Mastenbroek produces heavy-duty flail arms for tractors, long-reach arms for grass and hedge flails and ditching buckets. It also offers Mastenbroek drain jetters.
McConnel will show its hedge and verge mowers, rotary and flail mowers, cultivation and excavation kit, front-end loaders and turf-care products.
McCormick Tractors International will be showing an extensive range of vehicles at the show.
Micron Sprayers produces WeedSwiper non-drip weed wipers, Enviromist herbicide application equipment, Pieper system for potato treatment and other application products.
Niagri Engineering offers a comprehensive service to the agricultural industry from design to installation, commissioning and repair. It is also the UK distributor for Dewulf harvesting equipment.
Omex Agriculture offers suspension and solution fertilisers, along with plant health promoters and a full range of micronutrients. Its products include "Sluggo" - the safe, environmentally friendly slug pellet.
Peacock & Binnington will display Massey Ferguson, Challenger, Fendt, JCB, Kuhn, and Simba machines.
Portek is a manufacturer and distributor of agricultural and garden machinery products, providing practical solutions for growers. Its offer includes bird-scaring products and Log Master saw benches.
Reaseheath College will have a stand at the LAMMA show. The Cheshire college is a leading provider of specialist training and works in partnership with high-profile companies to offer a range of courses suitable for school leavers through to management trainees.
RJ Herbert Engineering will exhibit its latest re-designed twin non-lift box filler and the 1800 Contractor II mobile farm grader, featuring interchangeable Dolman rollers and adjustable star cleaner.
Robert H Crawford & Son is a main agent for McCormick tractors among other specialist farm machinery. It also offers vintage tractor restorations and spares.
RST Irrigation is a family-run business that manufactures mobile bunded pump-sets. It supplies Raesa aluminium pipes and fittings and its services include approved water-meter calibration, repairs and certification.
Rustons Engineering Co will show a selection from its arable range, including Sulky fertiliser spreaders and both conventional and "Min-till" drills, Maschio cultivation equipment and Ferri hedgecutters and flail mowers.
Salmac supplies specialist machinery for the salad and vegetable industry, including transplanters, bed-formers, salad harvesters, seed-drills and spading machines.
Same Deutz-Fahr UK will show the latest range of tractors from the SDF group, including the biodiesel-ready Deutz-Fahr Agrotron range from 30hp to 270hp. The company's exhibit will also feature its latest combine harvesters.
Sharmans Agricultural Group is a dealer of new and used machinery with franchises including John Deere, Honda ATVs, Muck-Truck, Amazone, Bailey Trailers, Kverneland, Knight, Opico, Martin Lishman, Simba, Spearhead, Sumo and Vapormatic.
Standen Engineering will show a range of the equipment it supplies, which includes: Ploeger potato harvesters; Unistar, Megastar and Maxistar soil conditioners; SP planters; bed-formers; Powavators; Haulm toppers; Holmer beet harvesters; Baselier cultivators and toppers; onion topping/windrowing equipment; and Simon carrot systems.
Thermobile UK manufactures warm-air heaters for crop drying, frost protection and workshop heating. The range of heaters includes models operating on paraffin, diesel, propane gas, electricity and waste oil.
Tong Peal Engineering manufactures a wide range of machinery for grading, handling, washing and packing root and leaf vegetables.
Torne Valley supplies mowers, garden machinery, farming equipment and parts. It also offers clothing, household maintenance kit, horticultural machinery repairs, servicing and fabrication work, and is an irrigation specialist.
TRP is a harvesting and handling specialist. It will be displaying a range of sweeper/collectors from Bema and Limpar and Bijlsma Hercules palletiser. Other products include Standen Pearson potato equipment and Merlo telescopic handlers.
Tuffa UK makes a range of liquid storage tanks, bunded tanks, fuel stations and bowsers.
WRAG manufactures a range of post drivers to suit most applications including skid steers, telescopic handlers and front-end loaders. It also imports the TENIAS range of front-end loaders.
Wroot Water provides specialist advice on all types of irrigation systems including automated control systems and weather stations.
Yamaha will be displaying its full range of utility ATVs and the Rhino side-by-side vehicle for a variety of applications and uses.
Zaga UK supplies Spanish haymakers, post-hole borers and compact machinery. It also offers Italian log splitters, fertiliser spreaders, saw benches and Belarus tractors from 90hp to 140hp.
Zetor UK will show the full range of Zetor tractors, Trac-lift front-end loaders and INO toppers.
For more information on this year's event telephone 0845 331 6123 or see www.lammashow.co.uk.