Love Potatoes campaign needs growers' help

Potato growers are being encouraged to help promote the Potato Council's autumn Love Potatoes campaign which is targeting young adults and young families.

Growers can download new artwork and marketing literature  including recipe cards and inserts to help promote the value of their produce to this group.
Potato Council marketing director Kathryn Race, speaking at the Potato Summit, an event held at the end of last month to mark the launch of the autumn campaign, said: "Our research has shown than whilst many consumers are paying more attention to food prices and would buy more potatoes in a bid to reduce their weekly food bill, the misconception that they are fattening and take a long time to cook, together with a lack of inspiration means potatoes, among the young families in particular, are becoming increasingly restricted to weekend meals.
"Research continually indicates that young consumers have the most preconceptions about potatoes - believing them to be higher in fat and calories than pasta and rice, and taking longer to cook. They have also become the ‘missing generation' when it comes to healthy eating - lacking the know-how to cook simple, basic recipes.
"The autumn campaign will aim to change this."
The summit event, held in London, was hosted by chef Alan Coxon.


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