The roadshow by the Gardening Industry Marketing Board (GIMB) went to CarFest North, Oulton Park in Cheshire, a family motoring festival founded by TV and radio presenter Chris Evans.
Surrounded by ‘non-gardeners’ the roadshow had 38,000 visitors, with many admitting they had a garden but had no ideas or inspiration of what to do with it. Much advice was given out on how to improve your outdoor space, gardening techniques, planning, planting, compartmentalising gardens, products, entertaining and where to buy.
The roadshow has travelled the length and breadth of the country making pit stops in cities such as London, Glasgow, Belfast, Edinburgh and Cardiff as well as making appearances at BBC Gardeners’ World Live, Solex, Stratford Home and Garden Show and being hosted at garden centres such as Whitehall, Scotsdales, Webbs and Van Hage.
The Love the Plot You’ve Got Roadshow gardens have been made up of a ‘before’ garden, which represents the hundreds of thousands of neglected, tired, unloved back gardens across the country, together with three ‘transformations’ and a balcony garden feature.
The Entertaining Garden shows with just a little imagination, consumers can have their own special oasis of calm to socialise with friends or simply "Chill" after a busy day.
The Container or Portable Garden shows just how even those who live in small gardens can create a lovely outdoor living space that’s easy to achieve and manage. Even those who live in rented accommodation can have a wonderful outdoor space that when they move, they can take their garden with them!
The Edible Garden combines vegetables and edible flowers into a great looking plot that provides tasty, nutritious things to eat, that’s lovely to look at, even when space is limited
The Balcony Garden shows how even tiny spaces can be converted into colourful little havens to relax and even entertain in.
The Roadshows are part of the three-year Love the Plot You’ve Got Campaign, which has been created following detailed research into consumer perceptions about their desires for their outdoor living spaces, especially among the key 30-45 year old age group.