Love the Plot You've Got looks for new leader

The HTA's Love the Plot You've Got marketing campaign is looking for a replacement for David Arnold.

The initiative which visited 20 garden centres, shows and cities its 2015 inaugural year, showing 30-45 year olds how to transform gardens via a roadshow.

Former Suttons Seeds marketing director Arnold has left for personal reasons, so organisers the Garden Industry Marketing Board (GIMB) are now looking to award a contract for a project co-ordinator to help take the cross-industry initiatve.

Tasks will involve:

-       helping to shape the campaign activities for 2016 and create a strategy document

-       organising steering group meetings

-       liaison with trade and consumer organisations

-       trade and media communications

-       running online/social media campaigns

-       co-ordinating regular and timely feedback the successful candidate will be responsible for

-       to monitor the campaign’s progress and achievements against the agreed objectives.

-       be the Campaign’s key ‘Ambassador’ and spokesperson

Meanwhile, the HTA's marketing event on 10 November has new speakers announced.

The HTA Marketing Forum is designed to help you hear about different ways to make your marketing budgets stretch further. 

This one-day event is at Chesford Grange, Warwickshire.

Laurens Doesborgh, commercial director of De Haan Group, discusses how the customer nowadays is more demanding than ever before. 

Hillview Group chief executive Boyd Douglas-Davies will talk abut soft play centres.

John Ashley from Scotsdales Garden Centre will talk about targeting postcodes with voucher offers.

Edwin Meijer, founder of Garden Connect, will discuss loyalty schemes.

Tim Mason will talk about Tesco’s Clubcard Scheme and Gerald Ratner will discuss how to rebuild business after making mistakes.

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