Love the Plot You've Got garden centre classes announced

A series of regional master classes on the industry wide 'Love the Plot You've Got' campaign have been announced by Ian Boardman of IBBIS (UK).

The one day master classes, designed to help garden centre teams help their customers ‘love their plot’, with take place in late February/early March 2015 at a number of venues across the UK.

 

They are aimed at garden centre teams from the plant area, garden care and outdoor living the sessions and will cover different aspects of the campaign. This will include the findings of the consumer research into what 30-45 year olds want from their outdoor spaces along with information about how the campaign is being publicised, how retailers can link in with the activity from garden centres, before and after garden concepts and ideas on maximising sales opportunities.

 

The master classes will run from 9.30 am - 4.30 pm with tea/coffee and biscuits provided. The cost of attending is £75 per person (plus VAT). Contact i.boardman@ibbis.co.uk

 

Love the Plot You’ve is a new garden industry campaign to demystify and popularise gardening amongst consumers who see the pastime as hard work and primarily for older people. The campaign is targeting consumers aged between 30-45 years old who have access to a garden or outdoor space but don’t make great use of it.

 

A consumer website will go live in early 2015 which will provide inspiration and ideas for this audience. There will also be a series of regional roadshows taking place across the country providing real examples of different themed gardens and projects.

 

For further information visit www.loveyourplot.com or contact Garden Industry Marketing Board Project Manager David Arnold. Tel: 07876643638 Email: daaltd@virginmedia.com


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre and nursery experiences: the next big trend in 2018?

Garden centre and nursery experiences: the next big trend in 2018?

Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

What benefits can buying an extra garden centre bring to retail owners?

What benefits can buying an extra garden centre bring to retail owners?

More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles