Key players behind the industry wide Love the Plot You’ve Got campaign are encouraging businesses to get behind it to ensure maximum success.
Meeting at the Garden Press Event on 12 February Garden Industry Marketing Board (GIMB) members (GIMA, HTA, LOFA, RHS, Scotts and Westland Horticulture) called for further support for the initiative which is aimed at inspiring new audiences to enjoy their outdoor spaces.
Chair of the GIMB, Keith Nicholson from Westland Horticulture, "The campaign is ramping up now with the first roadshow event taking place at Good Life Live next month. Garden retailers are signing up but we really need the whole industry supply chain to be behind this for maximum impact."
He added: "This is phase one of a three year campaign and whilst there will not be overnight results it is vital that we gain financial support to help drive it forward. It is about growing the market as a whole – which is in the interests of all businesses no matter their size."
Love the Plot You’ve Got aims to inspire 30-45 year olds who have access to a garden or outdoor space but don’t currently make great use of it. Importantly the aim is to de-mystify and not dumb down gardening and provide them with achievable and realistic ideas.
Inspiration and activity will be focused around www.loveyourplot.com with Scotts assisting with content development. There will also be a series of roadshow events across the country featuring ‘before and after’ gardens the size of a shipping container. The events will be supported by horticulturalist and broadcaster Chris Collins who will provide tips and demonstrations helping to draw people in. Transported by Westland Horticulture, the inspirational gardens will be visiting garden festival and city centre venues across the country with the first roadshow taking place on 20-22 March at Good Life Live at Alexandra Palace in London.
Love the Plot You’ve Got Roadshow dates
20-22 March Good Life Live, London
April Garden centres including Webbs of Wychbold (25-26 April)
2-3 May Cardiff (tbc)
8-10 May Belfast
23-24 May Glasgow
29-31 May Edinburgh including Gardening Scotland
June Garden centres (tbc)
23-24 June National Plant Show (tbc)
7-9 July Solex
17-20 July Home and Garden Show, Stratford upon Avon
To find out more about the retailer and supplier packages that are available contact Garden Industry Marketing Board Project Manager David Arnold. Tel: 07876643638. Email: firstname.lastname@example.org