Lovania's retail plant range receives consumer website boost

Lovania is to launch the LoveGardening mobile website in January offering consumers Lovania-grown plants and an online resource of gardening tips, plant information and imagery - by scanning the plant label.

Lovania's LoveGardening: new website to be launched in January 2017
Lovania's LoveGardening: new website to be launched in January 2017

The family-run Lancashire nursery supplies over 700 garden centres with Alpines, potted bulbs, shrubs, perennials and bedding.

Working in co-operation with plant marketing and multimedia communications provider Floramedia, these plants will now be supported with full QR coding, linking each Lovania plant label to a wealth of information.

The site – http://lovegardening.floralinq.com – has been developed to inspire as well as inform. Alongside a comprehensive database of over 18,000 plants and flowers, consumers can access a range of inspirational garden photography, themed by garden type, plus a wealth of tips relating to specific plants and aspects of gardening.

Lovania head of sales Lee Chambers said: "For those of our retail clients who don’t have the luxury of a fully integrated website, this development allows their customers to find the online support that they have come to expect from modern retailers."

The site has been mobile optimised to make the most of QR scanning. Consumers can scan the codes on Lovania’s new style lock labels and their phone will redirect to the relevant information on the mobile LoveGardening web page.


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