Lovania Nurseries-sourced Aldi's Christmas trees thought to be cheapest on market

Lovania Nurseries is sourcing Christmas trees for Aldi, which is entering the market for the first time with £19.99 Nordmanns.

Garden centre potted Christmas trees
Garden centre potted Christmas trees

The 20,000 plus Scotland-sourced trees are available at the discount supermarket and are believed to be the cheapest available in the UK.

Tesco has similar 5-6ft Nordmanns at £25, as has Asda. B&Q has 150-200cm Nordmanns at £35, as well as poinsettia in 10.5cm pots at £2.

Tony Baines, managing director of Aldi corporate buying, said: "Nothing beats the look, feel and smell of a real Christmas tree. They really add to the Christmas atmosphere and are centre-point in the home during the festive season.

The tree is one of Aldi’s ‘Special buys’, said Aldi corporate buying managing director Tony Baines.

John Lewis is selling real trees for the first time this year, at £65 for a 5-6ft Nordmann. Ikea is offering a £20 voucher to spend in its store for customers buying its £25 Nordmann tree.

Garden centres have held prices at £40-£50. Danish imports are available at lower prices this year, but UK growers say the market has not been flooded as initially feared.


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