Life-size farm animals and zombies lead ornament trend

The next big thing in garden ornaments after meerkats and gnomes is life-size farm animals and zombies, says supplier Vivid Arts.

The Real Life range will be worth £500,000 this year, says Vivid Arts marketing manager Paul McGuire.

"The demand is primarily farm animals but we now also have elephants and giraffes coming in - although not life size," he added.

"The consumer uptake took us by surprise due to the higher price points. One garden centre sold 20 sheepdogs retailing at £89.99 in a fourweek period. Anything related to chickens is in big demand as well." But he added: "The range now includes small and medium sizes at mass market price points."

This is all part of a broader trend for animal based products, McGuire said. Otters, rabbits, tortoises are all strong sellers this year within Vivid's Natures Friends offer.

He added: "Zombies are a new product category for Vivid. Admittedly they are not everyone's cup of tea but there is strong consumer demand. They will be available in June with retails of £89.99 and £129.99."


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