The advert builds on Lidl’s #LidlSurprises and ‘Big On Quality, Lidl On Price’ (BOQLOP) campaigns, giving sceptics the opportunity to see how its products are sourced.
The ad shows a daffodil farm, Belmont Nurseries in Norfolk. For the first time, the product featured in the ad is non-food related, "showcasing Lidl’s commitment to high quality across its flower and plant range".
It opens with a snapshot message from ‘anti-advocate’ Samantha, claiming "The daffs at Lidl always look as though they wouldn’t even last a couple of days". Viewers are then transported to Lidl’s daffodil supplier farm in Norfolk.
The ad shows how the farm, run by Mark Eves, grows its 95p/10 stem daffodils, which can last up to 10 days. Alongside the main advert, Lidl have released two videos containing advice on how to keep the flowers fresh and how to know when they’ll bloom.
Claire Farrant, advertising and marketing director at Lidl UK, said: "This year’s Easter advert, which is being aired ahead of Mother’s Day, will highlight our ongoing commitment to being transparent with about where our products come from, how they are produced, and our close relationship with all of our suppliers. It’s of the utmost importance to show our customers that all the products at Lidl, not just the meat and veg, are of the highest quality and are available for the best prices – Big on Quality, Lidl on Price."