Lidl makes pledge to back British farming

Lidl is the sixth UK supermarket to sign the NFU's Back British Farming Charter.

Image: Thomas Schlosser (CC BY 2.0)
Image: Thomas Schlosser (CC BY 2.0)

The charter calls on the food industry to support British farming by strengthening its British product offerings and working with British farmers to develop committed, fair, beneficial and transparent relationships.

The discount retailer says 70% of its core range is sourced from British suppliers, many of which it has worked with for more than 15 years.

It claims its business model, with a lean buying team and simple, flat reporting structure, "offers suppliers more streamlined channels of communication and enables the supermarket to develop long-term partnerships".

Lidl UK chief executive Christian Härtnagel said: "Our goal is to continue to put best practice in sustainability firmly at the heart of the business, and supporting growth in the British farming sector is a crucial step in fulfilling that ambition."

Welcoming the move, NFU president Meurig Raymond said: "To produce more food, farmers and growers need the support of retailers like Lidl UK to allow them to do their job."

Lidl also signed up to the NFU's Fruit and Veg Pledge last year - the only supermarket besides fellow discounter Aldi to do so thus far.

The NFU is meanwhile printing extra supplies of its "Proud to Produce Your Food" field banners to keep up with demand after more than 300 farmers began displaying them in just one month.

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