Levy body to expand use of social media to help growers

More social media and other IT-based means of helping growers will be employed by the Horticultural Development Company (HDC), fruit knowledge transfer manager Scott Raffle told the British Independent Fruit Growers' Association technical day.

Raffle: larger research projects - image: HW
Raffle: larger research projects - image: HW

"We are looking at text messaging and an app for specific areas," he said. "We have found that if you send out snippets, growers have that information quickly. They have told us they really like that method, so we will do more."

The HDC will also move towards larger all-embracing research projects rather than the current practice of lots of smaller initiatives, he added, saying this represents a better use of scientists' time to corral pest and disease work into one five-year project with around a dozen main project headings instead of a plethora of "little projects".

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Tractors for growers

Tractors for growers

The latest specialist tractors are providing wider choice for growers working in narrow rows, Sally Drury reports.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon