Levy body to expand use of social media to help growers

More social media and other IT-based means of helping growers will be employed by the Horticultural Development Company (HDC), fruit knowledge transfer manager Scott Raffle told the British Independent Fruit Growers' Association technical day.

Raffle: larger research projects - image: HW
Raffle: larger research projects - image: HW

"We are looking at text messaging and an app for specific areas," he said. "We have found that if you send out snippets, growers have that information quickly. They have told us they really like that method, so we will do more."

The HDC will also move towards larger all-embracing research projects rather than the current practice of lots of smaller initiatives, he added, saying this represents a better use of scientists' time to corral pest and disease work into one five-year project with around a dozen main project headings instead of a plethora of "little projects".


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