The programme, which will be introduced this year, is backed by leading manufacturers and award bodies throughout the land-based turfcare and agricultural industries. It will provide a strategic career pathway for those who work for dealers and service centres which are part of Lely's Service Level Agreement (SLA), launched in 2015.
Turf division senior manager David Cole said the move will drive an improvement in customer support standards.
"Just as the SLA benefits the end user by providing a strong standard of service commitment, we wanted to develop a career continuation pathway to benefit the technicians within the dealer network, who will deliver on those commitments.
"We have been working with third party training providers designing modules for our Master Service Technician programme to provide a seamless career path that follows on from level three of the LTA training pathway. Now we can offer a robust career path with Lely acting as a base for all training and assessment."
This announcement coincides with the news that the company has been awarded LTA training to level two and three for five years.
Neil Adams, Lely's head of turfcare training, explained: "By ensuring that staff are appropriately registered demonstrates to the customer the honesty and integrity of our service network technicians and promotes professionalism of the individual and the dealer itself. It's a win-win situation."