Leighton Buzzard Garden Centre looks to TV ad to boost sales

Leighton Buzzard Garden Centre is expecting a sales uplift after the first ever National Garden Gift Voucher (NGGV) TV advertisement was filmed at the Bedfordshire centre.

Manager Jason Breed said:

"Square One, which did the advert, told local press and we've had several people in talking about it. We basically got a free advert in the local papers."

Breed added that gift vouchers were selling better than ever in the run up to Christmas:

"Vouchers are the easy present. You haven't got to think about it. They're ideal for giving to people who live further afield."

Breed added that a pre-Christmas 25%-off sale had started the season well and he now hopes cutting 2.5% VAT at the till would continue to help sales.

The advert is to air on UKTV Gardens, Living, UKTV Style and Alibi before Christmas.

The HTA says it chose the centre because it is "traditional, quaint and idyllic".

Ian Gathard, of T2 Television which made the advert, said: "We found that Leighton Buzzard Garden Centre exceeded these criteria as well as having brilliant and welcoming staff, led on the day by Jason Breed, that made the whole shoot a very enjoyable experience."

NGGVs are now available for the first time on the HTA website at www.the-hta.org.uk.


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