It may not be a numbers game, but the figures for next week's Landscape show are stacking up well.
Jeremy Storey-Walker, event organiser for the show, has helped attract more than 100 exhibitors to the event at the Olympia exhibition centre in London this month. Ticket requests have come from more than 1,000 people and, flicking through the event brochure, Storey-Walker has an idea why the show and exhibition has generated such interest from across the board.
The Landscape show, after all, is billed as the trade show where the "outdoors meet the indoors" and will feature suppliers and manufacturers of almost everything you can think of to do with landscape. Visitors will see cut flowers and pots, ornate paving, swanky conservatories and sculptural water features as they mingle around the show gardens.
All landscape areas - external and interiors - are covered by the show, hosted by the European Federation of Interior Landscape Groups (Efig) on 13 and 14 April. Garden and landscape designers, contractors, planners, contract gardeners, students and specifiers as well as facilities managers and architects will be looking, buying, networking and having fun.
"This is a unique trade show," says Storey-Walker. "It's about finding those right people with money to spend and who want to specify what you are selling.
"It is not a numbers game, but an event to help you find the right people. The show has brought together large elements of the industry and sends out a great message on the how united this industry has become."
The exhibition, he says, will show off cutting-edge technologies and methods from lighting to green-wall construction. Alongside exhibitors such as Elstead Lighting, living walls expert Biotecture, Barcham Trees and sculptor Tom Hare will be show gardens by award-winning designers and a seminar programme of more than 30 talks.
These include challenging subjects such as the "unsustainable folly of modern office space" by head of Prism Craig Knight; Survival Tactics for Challenging Times, a specially-convened panel debate hosted by show media partner Horticulture Week and chaired by editor Kate Lowe (see below); and "the invisible boundary - where does garden design end and landscape architecture start?" - by highly-acclaimed designer Andrew Wilson.
BALI, the HTA and the Association of British Landscapers are three of many big-name professional groups to support the event. Storey-Walker insists all have pulled together to attend and "dip their toes in the water to see what they can achieve together".
Efig chairman and managing director of Urban Planters Tom Palfreyman has designed one of the show gardens, an intermediary space with internal and external areas with sleek modern lines and colour effects. This, he says, focuses on home-based working, sustainability, improving quality of life and reducing travelling.
"We want to make sure the industry is seen as being laid back but highly professional and up there with the modern world by communicating all that's new, available, innovative and unusual. It's a huge industry employing lots of people and it deserves more of a prominent position in the media and the wider world."
The Landscape Show
Where: National Hall, Olympia, Hammersmith Road, West London
When: Wednesday 13 and Thursday 14 April
Cost: Free to buyers and specifiers
Organiser: Thirty Forty Nine (tel 020 7798 8500)
Website: www.landscapeshow. co.uk
HORTICULTURE WEEK DEBATE: Survival Tactics for Challenging Times
The times are certainly challenging, but can you be sure you will thrive? Horticulture Week has drawn together a panel of business leaders to headline the Landscape show's impressive seminar programmes.
Survival Tactics for Challenging Times, chaired by HW editor Kate Lowe, takes place on 14 April, day two of the event at the Olympia exhibition centre in London. The seminar is free to show visitors.
The landscape business leaders will share tips on how to survive and thrive in today's tough environment. All of them have done exactly that and include Norman Hambrook, founder of Hambrook Landscapes, the award-winning multi-million-pound business specialising in building and looking after beautiful landscapes.
Landscape architect Noel Farrer is another award winner, with a special touch for urban design in education, housing and public open space. He also has strong industry views, as does Steve McCurdy. The man behind Majestic Trees wears his HW Grower of the Year crown well thanks to skyrocketing business growth over 10 years and enviable profit margins.
Paul Cowell is another garden designer who has won plaudits, praise and gongs for showcase green spaces. And, as chairman of landscape-industry group BALI, he has an intimate feel for all the business and industry trends you need to follow to help you survive and succeed in 2011 and beyond.
Lowe says: "This is a unique coming together of a highly-regarded group of landscape business leaders who will share their experience and tips with show visitors."
Survival Tactics for Challenging Times takes place at 2pm on 14 April at the Landscape show. It will be held in room 2 of Olympia's national hall on Hammersmith Road, west London. All are welcome to attend. See www.landscapeshow.co.uk.