Landform Consultants turns London street into pasture for a day

A campaign promoting wool use in fashion saw landscape contractors Landform Consultants build a green pasture to house live sheep on Savile Row in London.

The sheep explore Savile Rowe. Image: Landform Consultants
The sheep explore Savile Rowe. Image: Landform Consultants
The 24-hour installation for UK Wool Week 2015 saw Savile Row closed to vehicles while the landscaping and sheep were brought in.

Landform's role was to design, supply and install one British and one Australian-themed sheep shed, produce two large sheep pens with split chestnut railings, and dress the exhibit with country-themed trees, planting and accessories, as well as turfing the entire street and dressing shop frontages.

Much of the work was carried out in Landform's yard ahead of time, include the buildings, which were fabricated insections to make them easier to install on the night. A Landform crew of 11 plus two InTurf staff started work at midnight once Savile Row was closed to traffic, working through the night until 7am.

Two sheep breeds - Exmoor and Bowmont Merino - then spent the day grazing the length of Savile Row alongside models in a presentation to promote wool as the menswear cloth of choice.

The Landform team returned that night to break down the installation in time for the road cleaning crew to start their work.

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