Lancashire grower first to shelf with February strawberries

The first British strawberries of the season to appear on the shelves of Tesco will be from Lancashire, the country's largest retailer has announced.

Image: Dilated Time (CC BY 2.0)
Image: Dilated Time (CC BY 2.0)

The first English strawberries will be on sale at selected Tesco stores from tomorrow (February 28), making this one of the earliest ever starts for the home-grown strawberry season, which now extends to around nine months.

Tesco’s strawberry buyer Henry Maulik said: "Helped by the recent warmer temperatures, this is the first time in ages that UK strawberries grown for supermarkets have been picked in February."

The Driscoll’s Lusa berries have been grown under glass by Medlar Fruit Farms of Kirkham, between Blackpool and Preston.

Its managing director Steve Bell said: "We’re pleased to have been able to put Lancashire well and truly on the map for strawberries. We’ve been working with Tesco to extend the British season, so that shoppers can enjoy them for even longer."

The farm expects to grow strawberries until mid-November.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is a post-Brexit seasonal worker scheme now impossible?

Is a post-Brexit seasonal worker scheme now impossible?

The UK fresh-produce sector has reacted with dismay at the latest developments in the ongoing debate, largely conducted out of public view, on whether UK horticulture will still have access to seasonal migrant workers when the UK leaves the EU in 18 months' time.

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, a new report argues.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon