Lancashire grower first to shelf with February strawberries

The first British strawberries of the season to appear on the shelves of Tesco will be from Lancashire, the country's largest retailer has announced.

Image: Dilated Time (CC BY 2.0)
Image: Dilated Time (CC BY 2.0)

The first English strawberries will be on sale at selected Tesco stores from tomorrow (February 28), making this one of the earliest ever starts for the home-grown strawberry season, which now extends to around nine months.

Tesco’s strawberry buyer Henry Maulik said: "Helped by the recent warmer temperatures, this is the first time in ages that UK strawberries grown for supermarkets have been picked in February."

The Driscoll’s Lusa berries have been grown under glass by Medlar Fruit Farms of Kirkham, between Blackpool and Preston.

Its managing director Steve Bell said: "We’re pleased to have been able to put Lancashire well and truly on the map for strawberries. We’ve been working with Tesco to extend the British season, so that shoppers can enjoy them for even longer."

The farm expects to grow strawberries until mid-November.

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Career profile - Production manager

Career profile - Production manager

A production manager's main responsibility is to ensure that the glasshouse, nursery or farm produces a bountiful and consistently high-quality crop for people to enjoy.

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