Klondyke introduces "Hello Spring" and "From Garden to Kitchen" branding

Klondyke Group's annual plant show for its buyers has taken place at Gisborough Hall in Teeside, with more than 20 suppliers at the show.

The show, which was attended by the Klondyke group’s 22 plant and garden centre managers and horticultural buying team, gave the opportunity to plan and select stock for the 2017 season by bringing them together with many from the UK plant supply chain.

Phil Ingle, from Cedar Associates, was also in attendance and led a workshop session on customer
service and how this can be improved and developed within the garden centre sector.

The show saw the launch of Klondyke’s ‘From Garden to Kitchen’ brand which replaces the traditional concept of Grow your Own, instead encouraging customers to focus on the end result of what they will actually be eating rather than the work of growing it themselves.

Klondyke’s 2017 ‘Hello Spring’ store branding was also on display, along with a sneak peek at GROW
Rewards, the new loyalty club due to launch in Klondyke centres in March.

Klondyke senior horticultural buyer Andy Smith organised the show and said: "Our 2017 event has showcased our ranges to our Plant Managers and set the scene for the season. I would like to thank all of our suppliers who attended and wish them all a great 2017 season".

During the show, A&G Young were presented with the Klondyke Group’s award for Supplier of the Year 2016.

Andy Merrick, garden centre sales manager at Farplants, who were exhibiting at the show, said: "It’s a really great show, suppliers were smiling and we get to meet every centre. A great way to start the season."

Gisborough Hall is located near to the group’s Stokesley and Northallerton Garden Centres. Both
these centres have recently had their plant areas upgraded, based around themes and making the offer more customer-friendly.

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