Klondyke Garden Centres hits out at News of the World Christmas tree pricings

Klondyke Garden Centres says a story in the News of the World which showed the group was an expensive choice for Christmas trees was poorly researched.

The News of the World article found Tesco to be the cheapest outlet for a decorated real Christmas tree at £22, with garden centres such as Klondyke costing up to four times as much.

The newspaper aimed to buy a tree at least 1.2m tall, with at least 40 lights, 40 baubles, 6m of tinsel and a star or angel for the top — all for the lowest possible price.

Klondyke operations director David Yardley said: "I could get what was on the shopping list in their article for £43 [less than half of the amount quoted]. We have 5ft Nordmanns at £40 but the other retailers are selling Norway Spruce. Whoever wrote the article does not appreciate the different types of tree."

Yardley said the article also did not compare like-for-like in quality or size.

Cheapest for a one-stop buy was Tesco at £22.50. But Tesco only has real trees in 100 supermarkets.

Second was Asda at £26.85, with B&Q and Dobbies Garden Centres closely matched at around £29. Homebase came in at £38.42 and Focus DIY was £39.93. Dearest were Marks & Spencer at £82 and Klondyke Garden Centres at £89.41. B&Q trees were cheapest at £7.98.

British Christmas Tree Growers Association secretary Roger Hay: "As well as the big retailers, remember there are lots of independent growers around for that personal touch."


Price comparison

TreeLightsBaublesTinsel (6metres)Star

Fraser Fir 1.2m-1.5m



Potted Nordmann Fir 1.2m

B&QPotted Norway Spruce
DobbiesNorway Spruce 1.5m
FocusNorway Spruce
Marks & SpencerNordmann Fir 1.2m
Klondyke1.5m Nordmann Fir
80 LED




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