Kew appoints new marketing and commercial head

The Royal Botanic Gardens, Kew has appointed Sandra Botterell as the director of marketing and commercial enterprise.

Prior to joining RBG Kew, she was interim director of marketing at the Design Council.

She said: "I am absolutely delighted to have been offered this role at an exciting time for Kew and am thrilled to be joining such a prestigious organisation. I very much look forward to working with the wider team on developing both the commercial and marketing opportunities that I know are present."

Her career to date has included experience in commercial marketing, including Premier Inn, followed by seven years as head of marketing at Historic Royal Palaces, then as commercial director for Royal Museums Greenwich. During this time she has increased commercial revenue and delivered enhanced visitor programmes. In her new role she will be responsible for all marketing and communications, brand, design, digital media and commercial activities including events and festivals programming and will work with colleagues across the organisation to strengthen the overall visitor offer at Kew Gardens.

Richard Deverell, director of the Royal Botanic Gardens Kew said: "Sandra has considerable experience and an intricate understanding of the nature of challenges and opportunities facing organisations such as RBG Kew - in particular the need to balance commercial growth with respect for the organisation’s purpose and heritage. I am confident she will bring original thinking, sound judgement and a focus on delivery to the various opportunities we face."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

From The Editor - Urgent need to pool park ideas

One of the toughest jobs professionals working in the parks sector have faced over the years has been getting across to politicians just how critical green spaces are to the health and wellbeing of local communities.

IoG Saltex 2016 - show preview

IoG Saltex 2016 - show preview

This year's Saltex will be looking to build on the success of last year by packing in a multitude of exhibitors and sessions over the two days, Sally Drury reports.

According To Dunnett ... Horticulture needed to 'colour in' green infrastructure

According To Dunnett ... Horticulture needed to 'colour in' green infrastructure

It's now around one year since work started on Sheffield's groundbreaking "Grey to Green" scheme, one of the largest urban green infrastructure projects in the UK.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Contracts & Tenders

Sally Drury on professional gardening

Sally Drury

A monthly checklist of things to do and watch out for to keep your garden looking its best.