Keter moves into garden centre shed market

Keter UK has set up a series of trails with garden centres to test its new range of sheds in store.

The trial marks the start of company’s relationship with the garden centre market, and includes two shed ranges which it believes will have the widest appeal to garden centre customers.

The Oakland and Fusion sheds both feature a wood textured finish and the Oakland can be painted, each is backed by a lifetime warranty and maintenance free.

A point of sale unit has been manufactured which displays a model from the two ranges back to back with information and brochures incorporated within the display.

Marketing director Kerry Murfin said: "Very few garden centres offer alternatives to wooden sheds, the two ranges we have selected present viable alternatives without comprising on style. We are focusing our efforts to ensure we give these retailers the tools and support they need to fulfil this need.

"We know that space is tight in garden centres and wanted to create a display that takes up minimal space whilst showing customers the quality and benefits of our products. We have a team installing the units and staff to train and advice managers and staff at each centre."

Keter is managing the delivery of the sheds to customers who choose the size and model they want and pay at the till.


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