The current level of public interest in the cost of food, the security of its supply and the impact of biofuels on food availability has given the NFU a "fantastic opportunity" to talk about farming and growing in a positive light, according to NFU president Peter Kendall.
He said that there were still plenty of myths to dispel, for instance that producers receive all of any increase in food prices. "Between 1988 and 2007, retail prices went up by 57 per cent while farm-gate prices increased by 17 per cent," he said.
"We have to get across the percentages involved in the finished product."
He said he believes that retailer attitudes are changing, however, and that the importance of food security hasmoved up retailers' agenda.