Kelkay sees growth in small pack pot toppers

Garden centres have reported positive sales growth in the aggregates category this spring.

Antony Harker at Kelkay believes that this is partly driven by developments in product, packaging and merchandising his business has driven through for 2017.

Smaller pack formats, including the newly launched Kelkay Pot Toppers have seen the most significant sales growth this year.

He said: "We have seen sales of our Handy pack bag format grow by over 200% this year, thanks partly to the introduction of the exciting new ‘RockinColour’ shades which have been so well accepted by consumers and now account for a significant proportion of all small bag sales.

"The fact that we’ve supplied 500 special merchandising units to support the launch and development of this new category has also helped our customers achieve some fantastic growth. It’s a good example of how we want to continue to develop Kelkay – innovating and developing new ideas that support our garden centre partners and really help to grow their  business."


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