As new UK sales manager, Sheppard, is also a GIMA council member.
He started his garden retail management career at Badshot Lea Garden Centre, then worked for Sinclair as an area sales manager and key account manager before joining Town & Country.
He said: "Kelkay has a clear focus and an ambitious strategy. To get directly involved with the growth of this business was a key factor for me. I’ll be mentoring and motivating the sales team here, supporting them as they strive to build on the impressive growth Kelkay has achieved in the last year."
Richard Pyrah, sales director at Kelkay, said: "Alan has a deep understanding of our customers and knows this industry well. He’s also a proven people manager, which was a big plus for this appointment. His clear approach will help our whole sales team exceed the expectations existing and prospective customers have of Kelkay."