Keep investing, urges IGD chief

An industry watcher has urged growers and farmers to keep calm in a deepening recession and continue to invest.

"It takes courage to invest during a recession and yet it can be the very best time," said chief executive Joanne Denney-Finch of food and grocery analyst IGD.

"We can prepare for the future by enthusing a new generation about farming. When the dust settles after the recession, farming will offer some of the best long-term career prospects."

Speaking at last week's Women's Food & Farming Union's annual conference, she said there was "everything to play for" with loyal consumers, fertile land, one of the world's best climates for growing and a competitive exchange rate.

"The public has never been more disposed to farmers, and retailers are hearing the same message from their shoppers, so now is the time to work together."


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