"It takes courage to invest during a recession and yet it can be the very best time," said chief executive Joanne Denney-Finch of food and grocery analyst IGD.
"We can prepare for the future by enthusing a new generation about farming. When the dust settles after the recession, farming will offer some of the best long-term career prospects."
Speaking at last week's Women's Food & Farming Union's annual conference, she said there was "everything to play for" with loyal consumers, fertile land, one of the world's best climates for growing and a competitive exchange rate.
"The public has never been more disposed to farmers, and retailers are hearing the same message from their shoppers, so now is the time to work together."