KADO Flowers to go into Waitrose, Dobbies and Klondyke garden centres

Syngenta patio flower brand KADO is to be launched into 250 branches of Waitrose, then at Klondyke and Dobbies garden centres.

The "outdoor easy care flowers brand" launching its second collection this spring in stores across the UK in new formats.

KADO decribes itself as "the perfect outdoor companion for the urban-dwelling, time-strapped audience who doesn’t have the space or knowledge for a conventional garden".

Geranium, petunia, begonia, grandalia, mandevilla, dinathus, argyranthemum and calibrochoa are among flowers included.

The brand claims enhanced soil (from Westland Horticulture) and extensive testing makes the plants easier to care for.

Meanwhile, Syngenta expects its $43bn sale to ChemChina to be completed by the summer. The flower seeds business was to be divested until ChemChina got involved last year.


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