Judge us on our coffee, says Dobbies video

A Dobbies corporate video on its owner Tesco's website says the garden centre company should be "judged on coffee as much as plants".

Dobbies chief executive James Barnes said with 32 centres from Aberdeen to Ashford, he wants to build up to 100 "ultimately". He does not give a date, having previously said this would happen in a decade.

In response to a question from HW, Dobbies said: "James's business goals have not changed and this is still the target." He added in the video that Dobbies restaurants are "comfortable and safe" and make up 20 per cent of sales, with the biggest-selling line after bedding plants being a scone.

"We're a small business with big ambitions," said Barnes. He emphasised Dobbies' credentials as a family attraction with "inspiration, education and entertainment" as its mottos.

He said he wants Dobbies to be the "leading brand in gardening in the UK" and the link with Tesco is good to "pull down synergies", but Dobbies is an independent business in a great position that is entrepreneurial.


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