JTF credits nursery as it breaks garden sales records

Retailer JTF Mega Discount Warehouse senior buyer Gez Smith said the company has had fantastic support from its nursery supplier as sales hit new heights this month.

Gez Smith
Gez Smith

He adds: "April has got off to a fantastic start with last week delivering nearly double the sales of the same week the previous year. Plant sales were up 64% driven by vast growth in £1.99 bedding trays performance.

"Our Leeds store for example needed plant deliveries on Friday, Saturday and Sunday just to keep up with its sales demand. We had fantastic support from the Priory Nursery team to get deliveries in so fast."

The garden industry has generally found the season has started early with strong sales.

Smith says JTF closed out its financial year at the end of March with another record year for gardening sales. Overall sales were 11% up with plants and horticulture delivering 26% year-on-year growth.

Meanwhile, at John Lewis's Home department, sales were down -2.9% in the week to April 8 as sales of larger items were impacted by the warmer weather. Outdoor living, however, was up "an incredible" +92.3%.

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