Johnsons Seeds re-launches retail seed range for the 2016 season

A new-look packet design and format has been formulated by Johnsons Seeds for its retail seed range following market research conducted with gardening consumers.

Johnsons representative Helen Clayton said: "The range is still instantly identifiable as Johnsons, but the re-design brings it into the modern gardening world. We feel sure consumers will appreciate this makeover."

The range offered sits alongside its sister-brand Mr Fothergill's. Seed packets now feature icons, such as the RHS Perfect for Pollinators and RHS Award of Garden Merit.

Other improvements include the expansion of Johnsons Organics range, and an increase in the number of chilli varieties offered, all now with a heat scale given on the packets to aid consumer selection.

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