The design is across all packets and point-of-sale material has, the company says, a "solid, upmarket feel".
The sister-brand of Mr Fothergill's seed packets now feature a strong varietal image and show relevant icons, such as the RHS Perfect for Pollinators and RHS Award of Garden Merit.
New for 2016 is Jekka's Herbs range, chosen by herb grower Jekka McVicar. The collection comprises 47 species and varieties.
Also new for the 2016 growing season are two Seed Tin Collections - Perfect for Pollinators Flowers and Award Winning Vegetables - each with 10 packets of seeds and a seed tin at £14.99.
Johnsons now offers Micro Snips with which to harvest microcrops at a RRP of £3.99.
Among 24 new seed varieties launched for 2016 is the exclusive marrow Babymax F1.