Johnsons Seeds Designer Garden Collections reach 255 per cent of target

Mr Fothergill's seed brand Johnsons has seen success with its border in a box concept.

Seed company Johnsons reports its Designer Garden Collections - the new 'border in a box' concept - have been very well received by the garden trade, beating their sell-in targets.  Of the three collections, by mid December 2014 the Cottage Garden had reached 255 per cent, the Wildlife-Attracting 199 per cent and the Fragrant and Cut Flowers 193 per cent of initial targets set by Johnsons, with the range being stocked by many garden centres and other leading retailers.


Johnsons' Helen Clayton reports that more than 300 garden centres have stocked the collections to date, a number still rising, with the packs proving most popular in south east England.  "The really good news is the early sell-out has been encouraging.  They are proving popular with consumers, and retailers are already placing top-up orders for more", she said.


The box features designs by illustrator and printmaker Hannah McVicar, and each of the three Designer Garden Collections includes 12 packets of annual and perennial flower seed varieties, plus a seed sowing and planting plan.


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