John Stanley to launch social media guide for garden retailers at Glee

Engage with your customers using 10 easy social media steps is a new e-book by John Stanley and Edwin Meijer to be launched at Glee this September.
Retail consultant Stanley says: "Marketing used to be simple for garden retailers: put an advert in the local newspaper and the customers would rush to your door.
"Those days are long gone and now we have to use traditional marketing to attract the more traditional consumer, online marketing to attract the new consumer.
"Many garden centres are struggling to adapt these new marketing channels resulting in less customers and decreasing margins and market share. It’s time to act."
To help garden centre retails get up to speed John Stanley Associates and Edwin Meijer of Garden Connect have joined forces to provide the e-book on the basic steps you need to take to develop an online marketing strategy.
This guide will be officially launched at Glee and will be available free to show visitors at GLEE who visit the Garden Connect stand at the show.

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