The company asked visitors to sign up to the campaign to raise awareness of the many benefits that garden lawns provide the country.
John Deere lawn and garden manager Dan Barber said the reaction had been very positive and that people were already signing up.
He explained: "Its about raising awareness because 15 per cent of our gardens are at risk of being dug up for development. People can sign up to the website to share their stories and one of the first things we are investigating is what would happen to biodiversity if lawns were to disappear."
The company also unveiled its new lawnmowers for smaller budgets.
Two new walk behinds- the JM36 Petrol Recoil Start and JM46 Petrol Electric Start - come with steel decks, making them cheaper than their aluminium counterparts.
Barber said they would help the company target new markets in difficult economic conditions.
"It makes us more affordable so recession has been factored into the new range but it is also about just opening up new markets," he added.
Three new ride-one tractor mowers are also now available.
They are the X130R, the Z425 and the X749 Ultimate Lawn Tractor.