Jo Alexander tops online garden retail testing

Jo Alexander holds onto its position as the UK's best performing garden centre website in Q4, according to the latest quarterly testing of the online operations of operators undertaken by specialist Sitemorse exclusively for Horticulture Week.

It scored 7.10 out of 10 compared with the 8.22 it achieved in Q3, positioning the online retailer ahead of second placed Haskins Garden Centres with their score of 5.68.

The sites tested comprise both transactional and non-transactional and the testing involves
using automated software that, page-by- page reads the first 125 pages of each retailer’s sites
to generate a ranked table based on checks to Quality, User Experience, Accessibility,
Performance and SEO capability of each of the websites.

The other positions in the table largely remain the same as in Q3 although Wyevale dropped
from fifth place to seventh spot despite achieving the same score in both quarters – 4.30.

Sitemorse has been advising its clients on how to improve their web presence for more than a
dozen years, with clients across major corporates, local and national government, utilities, financials and the health sector using Sitemorse to help them improve the performance, compliance and quality of their online assets, web, mobile and social.

Jo Alexander    7.10
Haskins Garden Centres    5.68
Squire's Garden Centres    4.96
Suttons    4.70
Dobbies Garden Centres    4.44
Van Hage & Company    4.32
Wyevale Garden Centres    4.30
Klondyke Garden Centres    3.79


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