The garden furniture specialist achieved a score of 8.22 out of 10 compared with 8.12 in quarter two, which places it some way ahead of second placed Haskins Garden Centres with its score of 5.74 versus the 6.12 it delivered last time.
Jo Alexander will undoubtedly have benefited from the drier conditions in July that helped drive greater demand for garden furniture, according to Planalytics, whose research found sales in the category were up 32 per cent compared with the same month last year.
The sites tested comprise both transactional and non-transactional and the testing involves using automated software that, page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks to Quality, User Experience, Accessibility, Performance and SEO capability of each of the websites.
Both big guns of the sector again performed to very similar levels as Wyevale Garden Centres scored 4.30 while Dobbies Garden Centres achieved 4.28. It will be interesting to see how the former develops its online operations now that one of the new owners of the business is Andrew Bracey, former chief financial officer of Ocado, following its £217 million purchase from Tesco, say Sitemorse.
The company offers digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks spotlighting the online leaders in a number of sectors, from London-listed blue chips to universities, central government to consumer finance providers.